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Event Content Guidelines for Social
Media



What We're Looking For:


Quality Content Creation:

  • Highlight Features: Show off the exceptional features of our smokers. Let the quality speak through your video and photo content.

  • Mouthwatering Imagery: Capture and share delicious-looking photos and videos of the food prepared using our smokers. Your content should make viewers crave a taste.

  • The Smoker in Action: Provide visuals of our smokers operating at full capacity. Let the audience see the magic happen.

  • When you share content on your own channels, always tag @olehickorypits in the
    text.

Photo/Video Suggestions:

  • All video content should be shot vertically.

  • Close-up shots of cooked meat always get attention and look delicious.

  • Videos of you talking about what you like about the smoker are desired. If the smoker/logo is visible behind you, that's even better.

  • Smoking a whole pig, getting lots of shots of it being prepped, loaded into the smoker, checking temps, unloading & cutting into it.

  • Behind-the-scenes moments.

  • Cooking demonstrations.

  • Testimonials about the smoker experience.

  • Interactive Q&A sessions with festival attendees.

  • Show the smoker with the doors open, loaded up with cooked meat.

  • Team photo or photo of BBQ family in front of the Ole Hickory Pits smoker is highly desired. Please make the logo visible if possible.

  • Cutting cooked meat or prepping meat in front of the Ole Hickory Pits smoker is also great for content. Please make the logo visible if possible.

  • Action shots of Ole Hickory Pits being opened, loaded, or unloaded.

  • Showing off cooked meat in front of Ole Hickory Pits, with the logo visible in the background.
  • Event Atmosphere: Crowd interactions, festival setup, and other festival highlights.

Sample Posts and Templates:

 

     Pre-Festival Post Template (Week before festival)

          Post text: We’re less than a week away from the [X] annual [FESTIVAL NAME] and we couldn’t be more excited to bring the most jaw-dropping, mouth-watering barbecue to [CITY NAME]. While you’re there, be on the lookout for @OleHickoryPits, one of our key sponsors, who’s known for their high-quality barbecue smokers that produce consistent, reliable results without having to babysit your smoker all day. These guys have been in the game for more than 50 years, and it shows in their passion for great barbecue. #OleHickoryPits #BarbecueAtYourBest #OHP

     Quality/Consistency Post Template

           Post text: Thrilled to be cooking with @OleHickoryPits at [FESTIVAL NAME]! 🔥🍖 Appreciating the quality and consistency of this smoker, one brisket at a time. #OleHickoryPits #BarbecueAtYourBest #OHP

     Facebook Post Template

          Post text: Just finished a great day at [FESTIVAL NAME] with @OleHickoryPits! Check out these mouth-watering ribs we smoked at [TEMP] for [XYZ] hours. #OleHickoryPits #BarbecueAtYourBest #OHP

   “Day In the Life” Video Idea

          Concept: A quick “Day in the Life of a Pit Master” featuring cooking on Ole Hickory Pits.

          Post text: What’s a day in the life of a pitmaster like when you’re at a barbecue competition? I’ll tell you one thing — with an @OleHickoryPits smoker, there’s a lot less babysitting and worrying about getting reliable results. Gives me more time to keep an eye on the rest of our operation, and even shoot the breeze with old barbecue buddies. #OleHickoryPits #BarbecueAtYourBest #OHP

Content Usage:

By partnering with Ole Hickory Pits, you agree that we are authorized to use the content you create without restriction. This includes, but is not limited to, use on our website, social media channels, publications, promotional materials, and advertisements. Your creativity might inspire recipes, maintenance tips, collaborative projects, or even promotional skits that align with our brand's mission. Whether it's a recipe, a maintenance guide, or just a good story, we're interested in sharing it.

Conclusion:

We're excited to have you as part of our community and look forward to the incredible
content you'll create. Your role in portraying the quality, reliability, and culinary
excellence of Ole Hickory Pits smokers is crucial to our mutual success.

With Gratitude,
The Ole Hickory Pits Team